Man Of Steel has released a new TV spot online, which includes a few new snippets of footage in its brief, 30-second run-time…
University of California Identity
I’m diggin’ the logo/identity introduction video that the team did here. More about the project here.
The branding of Fenwick Pythons, a snake breeding business, is an outstanding example of matching production techniques and concept. As designer Jay Fletcher explains:
Based in Toronto, Ontario, Fenwick Pythons promotes the hobby and captive breeding of exceptionally unique and genetically diverse ball pythons.
This entire project was a blast, to say the least (when a guy calls from Canada asking you to brand his snake-breeding business, you take the job), but I’m especially fond of Fenwick’s oversize 4” x 2.5” letterpressed calling cards, printed on Neenah Classic Crest “Tarragon” duplexed with “Epic Black” at a total weight of 230#. The large, blotchy pattern on the black side was printed first with metallic copper ink, then the scales were blind pressed on top to give the card a shining, slithering, snaky feel.
The Price of Branding.